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    5 Tips to Enhance your Facebook Ads 


    Apr 20, 2021

    Facebook Ads - Reviews, News and Ratings

    We have probably come across a lot of technology development in the last few years innovation will surely abound. We will see a rise in video content, artificial intelligence (AI), and augmented reality. Are stuck with Facebook sponsorship posts and Facebook ads? 


    Here’s how you can use Facebook ads to reach your target audience. 


    1.Facebook Pixel

    You cannot miss this tip for Facebook advertising. What exactly is the Facebook Pixel? If you had to create Facebook ads in 2015, you’d probably install multiple pixel codes on their website to track different conversion metrics. You would need a new pixel for each new promotion on every landing page- a sustainable practice for small ads, but this strategy got pretty cumbersome as the ad strategy got bigger and more complex. 


    2.Leverage Audience Insights

    The benefit of understanding your Audience Insights comes down to discernment—or, as average-to-below-average audiences from high-performing audiences. Audience Insights is a tool to extract the information given by Facebook users when they fill in their profiles and third-party data information like household income, purchasing behavior, etc., pulled from external partners to create new audiences. Where is this data extracted from? Facebook gives you three options: extract insights from everyone on Facebook, from people connected to your Page, or from an existing Custom Audience.


    3.Manual targeting

    If you are a new business with marginal website traffic, the chances are that remarketing option may not be the strategy for you. If that’s the case, your best bet will be what’s called manual or layered targeting. Manual targeting is the process of creating audiences based on:


    • Behaviors: Reach users based on their purchase behaviors, intent, device usage, and more.
    • Interests: Reach users based on their interests, activities, the pages they liked, and other -related topics.
    • Demographics: Target audience based on their location, age, gender, language, relationship status, and more.


    4.Relevant Facebook Ads

    Creating relevant Facebook ads measures the quality and engagement level of your ads. It is important because it determines your cost per click on Facebook and how frequently Facebook shows your ad. The relevance score is measured on a scale of 1 to 10—1 representing a poor ad and 10 representing a great ad. The lower your relevance score is, the less is relevant to your audience, and the more you are going to have to pay to keep it in rotation.


    Facebook scores your ad once it has served more than 500 times. There are different ways to raise your relevance score: hyper-specific targeting, testing, and flat-out making great ads. 


    5.Facebook video ads are the future

    The best thing about Facebook video ads is that they often don’t appear as ads, at least at first, plus they are great for sponsorizzazione Facebook. Today most videos are created so that viewers don’t particularly care that they’re being sold to. This is how Facebook embeds those ads in the flow of a normal user experience—”in-stream,” in feeds, and stories.


    Today, many people are home, on their phones, and seeking entertainment, joy, humor, or distraction. This has given rise to platforms like YouTube and TikTok among Gen Z and digital nomads, contributing to the rise of video content to become the medium of choice for both consumers and advertisers.


    By James

    James Harrison: James, a supply chain expert, shares industry trends, logistics solutions, and best practices in his insightful blog.